Media : PRESS - Category: HEALTH

BRASIL

Title: GLASSES
Institutional for ALCOHOLIC ANONYMOUS
Production date: February 2005
Entry date: 2005 edition

Advertising Agency : JWT BRAZIL
Creative Director : Atila Francucci
Art Director : Max Geraldo, Keka Morelle
Copywriter: Fabio Brandao

Client : ALCOHOLIC ANONYMOUS
Supervisor : Hugo Leal

The campaign consists of three ads. Each uses visual means to show alcoholism effects the life of the entire family. The images are photographs of a woman, a baby and a girl, each distorted by the mark of a glass. The text reinforces the concept: "You're not the only one that alcohol destroys".